Tom Huston joins uniqFEED as CCO

Tom Huston, a leading consultant within the sports and entertainment sector, has joined uniqFEED as chief commercial officer (CCO).

Huston brings more than 20 years’ experience in international sports business, sports marketing and media rights to the company. Prior to his current role as a sports business growth and sustainability consultant, he was chief operations and commercial officer of the 34th America’s Cup in San Francisco and co-founder and chief operations officer of the Champions League Hockey. He was also a co-founder of Mindspring Sports Agency and one of the early executives at Team Marketing, which contributed to the growth of the UEFA Champions League.

As CCO, Huston will assume overall responsibility for execution of uniqFEED’s long- and short-term commercial strategies and objectives, as well as expansion into new target sports markets, developing revenue streams and aligning product development with market needs.

uniqFEED CEO Roger Hall said: “Following our extensive search, I am very pleased to be appointing Tom Huston to the CCO position at uniqFEED. As a highly accomplished sports business executive and with his wealth of knowledge, experience and wide network across many different sports and markets, Tom will bring a huge amount of commercial and management expertise to the company.”

Huston said: “It is with great excitement that I join uniqFEED at this significant time in the company’s development. With its world-class team of developers, engineers, scientists and commercial experts, it is clear to me that uniqFEED is an organisation poised on the brink of rapid expansion and huge success. I thank the board of directors and the executive committee for their trust and look forward to joining the uniqFEED team.”

He will be based at the company’s headquarters in Zurich