TV Genius serves up sporting Tweets
With broadcasters the world over desperate to tap into the power of social media, TV Genius has taken the wraps of its advanced measurement and analysis systems for Twitter activity around TV, further improving the relevance of content discovery among viewers. The new service utilizes TV Genius’ Content Discovery Platform to measure engagement through the social network, providing live feedback and statistics that enable broadcasters and content owners to understand more about how audiences are reacting to programming and which episodes are most talked about. Given the amount of traffic seen during sporting events (Twitter nigh on exploded during the Champion’s League Final) it’s an interesting new service.
“There is no doubt that Twitter is complementing the TV viewing experience and our own research has shown that new media is increasingly having a direct effect on content discovery as people tune into what their friends and connections are giving their opinions on,” said Tom Weiss, CEO, TV Genius. “TV viewing figures tell us a lot about which shows are the most popular, but they do not give any indication towards people’s opinions and levels of engagement. If they are tweeting about a show, we know they are engaged and that it is relevant to them and not just running in the background. Our new analytics service enables operators or content owners to learn more about their programming and make strategic decisions based on the knowledge they receive.”
TV Genius’ Twitter analytics shows the top twenty shows that were tweeted about in the UK each night. Each top show can be clicked on, which reveals realtime tweets about the show, an episode summary, and a graph presenting how many tweets that show has received over time. While the service currently monitors UK activity, it can be deployed anywhere across the globe.
This provides powerful information for TV executives, operators, and producers, and demonstrates a new way to discover popular TV content.
TV Genius is already powering the personalised recommendation feature of the ITV Player app for ITV, the UK’s biggest public service commercial broadcaster, on Facebook.