TV2 Hungary takes Avid for fast-turnaround

TV2, one of the largest commercial entertainment channels in Hungary, has enhanced its existing workflow with an investment in Avid’s cloud-based solutions. In making this move, TV2 expects to accelerate its production workflow and efficiently manage and distribute its content, allowing operational efficiencies and increased productivity.

As one of the major players in the Hungarian entertainment industry, TV2 produces multiple shows that require a workflow to handle fast turnaround and concurrent productions. The broadcaster has invested in Media Central Platform (formerly Interplay Central), the cloud-enabled, web front-end, based on the requirement to handle multi-cam assets in a complex production environment. Now these assets can be processed in a single system, delivering TV2 with a distributed and flexible workflow.

“We’ve been an Avid customer for many years and the reliability of its solutions meant that we wouldn’t consider anything but Avid,” said Daniel Loczi, broadcast engineer at TV2. “MediaCentral | UX is an easy and uncomplicated cloud-enabled solution that saves us, and our clients, a lot of time, effort and money because it enables fast, distributed workflows.”

“TV2’s investment, and the momentum we’re gaining in Eastern Europe, is testimony to how our solutions meet the challenges broadcasters are facing by empowering them to boost operational efficiencies and increase productivity. As a result, they stay ahead of the competition in today’s competitive media landscape.” said Dr. Christopher Brennan, managing director, Central and Eastern Europe, Middle East and Turkey at Avid.