UniqFeed and Telstra Broadcast Services forge strategic partnership

UniqFeed, a provider of virtual advertising technology, and Telstra Broadcast Services (TBS), a provider of end-to-end broadcast and media solutions, have entered into a strategic partnership to meet the growing demand of sports rights holders worldwide for remote-first virtual advertising solutions. Together, the companies will offer  virtual advertising technology, broadcast operations support, and world-wide connectivity.

Operating globally, UniqFeed works with some of the world’s most prestigious sports leagues, grand slam tournaments, and federations to unlock new advertising inventory through regionalised virtual advertising solutions. Using its data centres, cloud platforms, satellite services and one of the largest media networks in the world, TBS delivers live sports and video content globally for more than 150 broadcast, media and sports customers in over 40 countries.

By integrating UniqFeed’s proprietary computer vision technology with TBS’s extensive global network and 24/7 support, this partnership will allow sports rights holders to benefit from both increased revenue streams and expanded operational efficiency. Together, UniqFeed and TBS will establish remote operations facilities in key global locations to support regional client needs in APAC, EMEA and the Americas.

CEO at UniqFeed, Roger Hall, said on the strategic partnership: “We are excited to join forces with Telstra Broadcast Services to combine our expertise in virtual advertising with their extensive capability in content delivery. Together, we will deliver superior value to sports rights holders. As UniqFeed continues to grow, this partnership enables us to scale our operations, expand our global reach and create new opportunities for revenue generation in the sports industry.”

Mark Strachan, chief product officer at TBS said: “Our strategic partnership with UniqFeed reflects TBS’s commitment to driving innovation in the broadcast industry. We are passionate about sports and excited for this joint offering that will build on our decades of expertise in delivering live sporting events by further enhancing the viewing experience for millions of fans.”