uniqFEED appoints Roger Hall as CEO

Former Supponor, beIN Sports and Setanta executive Roger Hall is to take over as CEO at Swiss virtual advertising provider uniqFEED. Hall, a management consultant within the media, technology, broadcasting and sports sectors, will join the Zurich-based company in April.

Hall brings more than 20 years’ experience in sports broadcasting and sports technology to uniqFEED. Prior to his current role advising leading sports rights owners and major international leagues on virtual advertising, Roger was CEO of virtual advertising provider Supponor. He has also held leadership roles at sports broadcast organisations beIN Sports, Setanta Sports UK and Setanta Sports International.

As CEO, Hall will assume overall responsibility for the execution of uniqFEED’s long- and short-term strategies, with a focus on driving uniqFEED’s commercial objectives and the further development of the AdApt product pipeline and expansion into target sports markets.

Chairman of uniqFEED’s board of directors Peter Baumgartner said of the appointment: “Following our extensive search, the board is very pleased to be appointing Roger Hall to the CEO position at uniqFEED. As one of the leading virtual advertising executives in sports broadcasting, he will bring a wealth of commercial and broadcast experience to inject into the business.”

Hall said: “The long-term winners in virtual advertising will provide high-quality, low-intrusion, scalable solutions. It is clear to me that uniqFEED is a company with a well-defined roadmap to success and a world-class team of developers, engineers, scientists and commercial experts working together with energy and purpose. I thank the board for their trust and look forward to working with the team on the delivery of next-generation virtual advertising solutions.”

Hall will take over from current CEO and founder Lukas Gysin, who will remain with the company as a member of its board of directors, focusing on strategic opportunities and partnerships. Gysin, who was closely involved with the recruitment process for his successor, said: “I believe that Roger Hall is the ideal CEO to lead uniqFEED into the next phase of its development and to futureproof the company. I am delighted that he has come on board to drive uniqFEED’s continued success.”