uniqFEED expands its presence within the sports industry to the Olympic Capital of Lausanne

On 1 August, the annual Swiss National Day, uniqFEED extended its geographical reach by joining SportWorks at the Maison du Sport International (MSI) in the Olympic Capital, Lausanne.

This new development is an important move strategically for uniqFEED as the organidation continues to grow and expand into new sports markets such as baseball and football, and further develops its product to cater for additional sports, it stated.

A presence in the Olympic Capital will, therefore, be invaluable for facilitating conversations, knowledge transfer, and relationship building with key industry players and influencers.

The Lausanne area is home to the headquarters of the International Olympic Committee (IOC), the Court of Arbitration for Sport and 59 International Sports Federations including Fédération Internationale de Basketball (FIBA), Union des Associations Européennes de Football (UEFA), and the International Golf Federation (IGF). On 23 July 1994 Lausanne was also given the title Olympic Capital, as an affirmation of the city’s status as the epicenter of international sport.

uniqFEED joins SportWorks, the only dedicated coworking community for sports business professionals, including sports technology organisations, agencies, and research institutions, based in the Maison du Sport, which is home to 23 of Lausanne’s 59 international sports federations.

Lukas Gysin, CEO and founder of uniqFEED, said: “Having a presence in Lausanne will be essential for uniqFEED as we continue to expand our technological capabilities beyond racket sports and into new markets. The potential capabilities of the technology are huge, and the network at SportWorks is broad and diverse. We look forward to many interesting and valuable conversations with our new colleagues.”

uniqFEED is to become one of several sports-technology organisations at SportWorks, but the only one working in the area of virtual advertising. Its technology, which allows virtual content to be digitally inserted or overlaid on existing advertising space at sports venues, increases the sponsorship inventory of a single live game, allows advertising to be targeted geographically, and unlocks opportunities for smaller or more geographically focused brands.