uniqFEED launches remote operations centre in Zurich in response to growing demand for virtual advertising

Growing demand for virtual advertising services across a wide range of sports has prompted uniqFEED to commission and build a new remote operations centre (ROC) at its Zurich headquarters.

Purpose-built in cooperation with Eurovision Services, it will offer Tier 1 connectivity with a 1+1, fully diverse, dual presentation including internet delivery. This level of built-in flexibility will enable uniqFEED to offer increased resilience and value to diverse clients with varying needs. The new centre will be commissioned and operationally ready in Q3 2024.

The ROC will be capable of supporting up to six simultaneous sports events, offering virtual advertising services in a comprehensive range of HD and UHD, SDR and HDR production formats. This capability, coupled with contribution and distribution in J2k and SRT, will ensure the ROC is fully equipped to handle diverse and evolving broadcast production formats and the increasing use of internet protocol transport standards.

Roger Hall, uniqFEED CEO, said: “We see this as a crucial step towards expanding the market for virtual advertising services and in the growth story of uniqFEED. As the market grows, we see it as essential that we can provide virtual advertising at scale and in a cost-effective way for our growing client portfolio. Our new ROC in Zurich plus our partnership with Eurovision Services will be a key component in delivering that.”

Fabien Robineau, chief commercial officer at Eurovision Services, said: “At Eurovision Services, our goal is to enable our clients to maximise the use of their content. Working with uniqFEED gives federations and leagues the ability to enhance and localise their content. uniqFEED is directly connected to our Geneva operation (and by extension makes the services available to our global customer base via our network) which makes using virtual graphics smoother for our clients.”