uniqFEED launches virtual advertising solution for football

Virtual advertising specialist uniqFEED has released its latest software-based virtual advertising solution, developed specifically for football. This marks uniqFEED’s entry into the football market and the acceleration of its partnerships and collaborations with existing clients within the sport.

uniqFEED’s football solution enables rights holders to maximise the commercial potential of advertising inventory within sports venues. Digital content can be placed directly into the broadcast feed of a live football match, by replacing existing advertising (such as LED boards and first-tier fascias) or by adding new virtual signage positions (such as virtual goal side mats, and pre-game centre circle promotions). This means the same inventory can be utilised several times by different brands with the creation of multiple virtual feeds. It also allows brands to tailor their advertising content for different markets.

Key to uniqFEED’s success in virtual advertising has been the dedication to developing a solution which outputs hyper-realistic graphics, meaning that, to the viewer, the virtual content is indistinguishable from physical advertising content. The content adapts to changes in weather, lighting and the texture of the surface that the content is placed upon, such as grass.

The solution is software based and has been developed to be compatible with any type of in-venue equipment, such as cameras and LED boards, meaning no additional hardware is required. Any existing advertising content, whether it is static or animated, is catered for and both on-site and remote production are supported.

Tom Huston, uniqFEED’s CCO, said: “Football is a natural and important evolution for our multi-sport AdApt software solution. I see all football rights holders developing new commercial strategies that deliver added value to sponsors, while simultaneously generating new revenues from targeted virtual in-game advertising in different markets. The industry will need high-quality technology providers like uniqFEED to help them deliver for their partner brands and grow their businesses.”