Veritone and Creative Artists Agency launch theCAAvault for digital doubles

Veritone has formed a strategic partnership with Creative Artists Agency (CAA), a leading entertainment and sports agency, to power theCAAvault, a synthetic media vault conceived by CAA to serve the entertainment community. As the technical launch partner for theCAAvault, Veritone is ingesting, organising and storing the digital talent assets, delivering a positive, ethical use of AI for the industry.

CAA is accessing Veritone’s Digital Media Hub (DMH) technology for theCAAvault to store the intellectual property of the participating talent’s name, image and likeness. The vault offers a secure repository to store invaluable assets and all associated metadata, such as synthetic counterparts, including digital scans and voice recordings. Talent has access to a unique personal vault, which enables secure storing and sharing to safeguard their name, image and likeness.

“Ethics-led and talent-friendly applications of emerging technologies like AI are a top priority for CAA, driving us to innovate new ways to support and protect artists,” said Alexandra Shannon, head of strategic development, CAA.  “The launch of theCAAvault is one such innovation. By partnering with a trusted organisation like Veritone, we can maintain the security of the artist’s assets, while working to ensure that AI is responsibly integrated into opportunities across the entertainment landscape.”

Driven by the asset management capabilities of Veritone’s DMH solution, theCAAvault intends to provide proficient and secure data management. It enables CAA and its talent to embrace digital transformation through the tactical integration of AI into its asset management approach while also emphasising the importance of safety, security and ethical considerations.

“Veritone has championed ethical AI and data security for nearly a decade, and this partnership with CAA further exemplifies our ongoing commitment to leveraging technology for the greater good,” said Sean King, general manager of Veritone Media and Entertainment. “Together with CAA, we are resolute in our dedication to safeguarding the interests of talent while raising the bar for data security and ethical AI in the entertainment industry.”

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