Veritone extends its work with AWS to support M&E customers

Veritone has extended its work with Amazon and Amazon Web Services (AWS) to support its media & entertainment (M&E) customers. Last year, Veritone joined the AWS for Media & Entertainment initiative that helped content creators, rights holders, producers and distributors easily identify industry-specific AWS capabilities and accelerate transformation across five key industry innovation centres. By continuing to support the AWS for Media & Entertainment initiative, Veritone reaffirms its commitment to modernising how IP owners of all sizes produce, distribute and ultimately monetise their content.

Veritone brings a portfolio of content-enabling technologies and services that, when running on AWS, allows for end-to-end production in the cloud. With aiWARE, its hyper-expansive enterprise artificial intelligence (AI) platform, companies can build and deploy AI-powered workflows while seamlessly integrating with their current datasets, applications and processes.

“Working in lockstep with AWS allows us to deliver the most current content production, management and monetisation tools, which help M&E customers to overcome the challenges of processing digital content at greater speeds and depth with metaverse and Web3 activations,” said Ryan Steelberg, president and co-founder of Veritone. “Combining the power and scale of AWS along with our aiWARE technology, applications and services ensure that IP owners and content creators have a complete arsenal to create and maximise revenue opportunities regardless of where they exist or appear.”

“With Veritone, we can combine our skill sets and capabilities to offer a revolutionised way to create and monetise content no matter where creative workforces are located,” said Chris Blandy, global leader of strategy and business development for media & entertainment, AWS. “Leveraging Veritone’s AI platform on AWS, content creators and distributors are unlocking new ways to monetise existing libraries and create more engaging programming. The demand for content is not slowing down, and having the ability to identify and access the right asset immediately is essential for meeting the demanding pace of production.”

With aiWARE serving as a foundation to incorporate AI and intelligent workflow capabilities into a content production environment, M&E brands can leverage aiWARE-based applications on AWS, such as Veritone Digital Media Hub, to streamline the management of unstructured data to activate the monetisation of their vast media archives. By automating metadata tagging and creating intelligent and actionable media data lakes, content creators can uncover valuable content and ensure new assets do not become lost, allowing brands like the San Francisco Giants and CBS News to activate decades worth of content.

“Leveraging AI to structure our digitised archive of 80-plus years of Giants baseball history, aiWARE and Digital Media Hub have accelerated and expanded our content projects,” said Paul Hodges, vice president of content and entertainment, San Francisco Giants. “As part of the Veritone ecosystem, we like how we can incorporate more tools and capabilities as needed, future-proofing our content production for omnichannel fan engagement including Web3.”


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