Veritone has signed a deal with the French Tennis Federation (FFT), extending a three-year licensing contract for North American representation of the FFT’s Roland-Garros content. Veritone’s North American content licensing customers can licence and use this FFT footage in their creative projects, including films, commercials, documentaries and online.
“Veritone is proud to continue to grow our three-year licensing partnership with the FFT,” said Mike Arthur, senior vice president and general manager, Veritone Licensing. “The clay courts at Roland-Garros are considered by many to be the most recognised in the whole world, with some of the most physically demanding tennis happening on those legendary courts. This makes for fantastic storytelling – and a tremendous opportunity to represent such distinguished content in the licensing market.”
The French Open is one of the most-watched of the Grand Slam tennis tournaments, with 38.6 million unique viewers of the 2021 event.
