Verizon Media goes for 24i as partner for new OTT streaming services

Verizon Media has partnered with 24i to use the company’s Smart over the top (OTT) and Backstage solutions as part of the Verizon Media Platform for OTT and streaming services.

Streaming is already a big business, and it is growing fast. Digital TV Research estimates streaming to be a $167 billion market by 2025, more than double 2019 revenues. But as it grows in importance, it can grow in complexity, thanks to the requirement to support more devices and platforms than ever before.

24i recognised that this growth in complexity would become an issue. It created its Backstage content management system, which now enables publishers to create apps for all additional target devices without writing a single line of code. Backstage eliminates the need for device-specific engineers, reducing the time to launch on new platforms and devices.

This new partnership means that Backstage enables media organisation customers of the Verizon Media Platform to easily build and manage OTT apps that provide engaging experiences across all the most popular OTT devices, and do it quickly.

Verizon has also integrated 24i’s Smart OTT solution, which Verizon said is, “taking the hassle out of delivering great user experiences”.

Smart OTT is a turnkey video application development platform that allows content owners and broadcasters to provide consumers with an intuitive and engaging user interface for enjoying live and on demand video content.