VHX Selects Aspera for High-Speed Video Ingest

Aspera (Booth SL8511), an IBM Company, is showcasing Aspera On Demand and its suite of high-speed transfer software and services. It has also announced that VHX, a direct-to-fan digital distribution platform for premium video, has deployed Aspera On Demand for transfer of feature films and other video content from filmmakers directly into their cloud-based platform, significantly reducing the time it takes to make content available online.

VHX’s Platform-as-a-Service enables artists and distributors to market and sell their work on their own Websites directly to fans. Features of the cloud-based video-distribution and commerce platform include Web design, social-media integration, audience engagement, search-engine and mobile optimization, e-commerce, and analytics that give publishers complete control over the video experience.

Integrating Aspera On Demand with the VHX platform has enabled fast and seamless transfers of full-resolution media and associated metadata to, from, and across cloud-based storage. The Aspera software platform also provides an overlay for content security on top of the infrastructure by managing user authentication, content browsing, and access control.

VHX uses Aspera On Demand to ingest master video files, typically 6 GB to 10 GB in size, directly into cloud storage. Overcoming bottlenecks in the WAN and delivering content directly to the cloud, Aspera reduces transfer times while providing high-level security and reliability. Consumers can stream content or download the files directly.

The Aspera Shares On Demand interface provides easy access and powerful search capabilities to help VHX and filmmakers locate files or folders to initiate high-speed transfers. In addition, VHX can control and manage end-user access, maintaining security for high-value content.

“Standardizing on Aspera was a natural move for us as most of our distribution houses were already using it for fast and secure file transfers for other activities,” said VHX CTO Kevin Sheurs. “Once we set them up on VHX, they can continue to use Aspera to upload their recurring films with maximum speed with 100% reliability. It has been great for them.”

Said Jay Migliaccio, director of cloud services at Aspera, “The combination of Aspera On Demand and the VHX digital platform allows filmmakers and other creative professionals to quickly grow their audience and connect directly with fans in new ways.”