Viaccess-Orca and Ateme announce new contribution watermarking solution

Viaccess-Orca (VO), a provider of OTT and TV platforms, content protection, and advanced data solutions, and Ateme have announced a new contribution watermarking solution.

VO’s software-based dynamic watermarking technology is embedded and ready to use within IRDs and encoders from Ateme, enabling content owners and providers to precisely identify the source of video piracy leaks within various distribution channels.

Offering a pay-per-use business model, the solution removes complex pricing traditionally associated with watermarking, enabling faster technology adoption.

“Piracy is evolving. Hackers are exploiting new techniques to illegally access and redistribute video content, and the industry needs an accurate, scalable, and cost-efficient solution to identify the source of leaks,” said Mathieu Harel, product director of watermarking at Viaccess-Orca. “Collaborating with Ateme, we’ve developed a smarter method for tracking piracy: one that focuses on the full content path as opposed to just the endpoints. With our solution, content owners and providers can protect their content and revenues in a way that was never before imaginable.”

At the heart of the new solution is VO’s dynamic watermarking technology, which features multiple, dynamic algorithms with the ability to track and change watermarks in real time. As content owners distribute live content to multiple affiliates, the solution tracks its path through different channels, including satellite and IP,  injecting an invisible watermark on the video at each distribution point.

The solution’s pay-per-use business model eliminates licensing, maintenance, and service fees, allowing content owners and providers to pay for contribution watermarking technology only when they use it.

“By 2022, the cost of online video piracy is expected to reach $52 billion, and this problem is only going to get worse without an effective solution,” commented Julien Mandel, solution marketing senior director at Ateme. “Teaming up with Viaccess-Orca, we’ve created a free solution that liberates content owners and providers from sizing their network so that they can focus only on tracking the path of leaks throughout the distribution workflow. Before this, content providers were limited to only identifying the endpoint of leaked content, so this solution is a real game-changer for the industry.”

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