Viaccess-Orca and Ateme redefine the linear TV experience with Personal Live Channels service
Viaccess-Orca (VO) and Ateme are partnering to offer a new service that simplifies the creation of VOD-to-live and personalised live channels with targeted ads. Driven by usage data, viewing preferences and subscriber consumption patterns, the Personal Live Channels service empowers content owners, broadcasters and service providers to boost viewer engagement, reduce churn and increase monetisation.
“We’re thrilled to team up with Viaccess-Orca and redefine the linear TV experience,” said Ahmed Swidan, director of personalized TV at Ateme. “One of the greatest challenges for viewers today is finding what to watch. With this new service, we’re enabling viewers to discover the most relevant content in a live watch mode, keeping them watching longer and increasing monetisation opportunities for our customers. Viewers can sit back, relax and enjoy several ‘For You’ live channels with their favourite shows back to back. No doubt these personal channels will increase loyalty to the service.”
The Personal Live Channels service is powered by Ateme’s NEA solutions for streaming, including server-side ad insertion (SSAI) technology integrated with VO’s AI-based content discovery and Targeted TV Advertising solution. The Ateme NEA range includes a cloud-native, containerised solution that allows service and content providers to originate live channels from VOD and catch-up archives. All VOD-to-live channels, personal and non-personal, are monetisation-ready by combining VO’s Targeted Advertising solution with Ateme’s SSAI technology, enabling accurate delivery of targeted ads within the VOD-to-live channels.
At the heart of the new service, VO’s content discovery solution enables service providers to gain deeper insights into viewers’ behaviour and preferences, enabling them to go beyond routine content recommendations. VO’s solution is driven by AI analytics, allowing service providers to accurately segment audiences and fully monetise first-party usage data. Using the VOD-to-live service, service providers can deliver custom-made channels based on viewers’ moods or true personal channels based on viewers’ usage data, simulating the lean-back approach of linear TV.
“The Personal Live Channel service is an innovative step forward for video delivery,” said Dror Mangel, director of data-driven product management, Viaccess-Orca. “Collaborating with Ateme, we have solved viewers’ paradox of having too many content choices. And we have offered service providers and content owners many more opportunities to display ads, giving them higher revenue potential.”