Viaplay Group and Altibox expand Norwegian distribution partnership

Viaplay Group and Norwegian TV, streaming and broadband provider Altibox have agreed a multi-year expansion of their long-term distribution partnership in Norway. The Viaplay streaming service will remain broadly available to Altibox customers, who will now also have the opportunity to follow 380 live Premier League games every season when Viaplay Group’s Norwegian coverage of the world’s most popular football league kicks off in August.

Altibox viewers will be able to watch the Premier League through V Premium, a hybrid offering that includes five new premium linear channels dedicated to the Premier League, all V sport channels, and Viaplay’s Film & Series streaming package. In addition, viewers will be able to subscribe to the Viaplay Total streaming package, which also shows all Premier League matches, via Altibox.

At the same time, Altibox will continue to offer Viaplay Group’s V sport and V film channels, and Norwegian channels TV3, V4 and TV6. Viaplay Group’s content will be available through Altibox’s point-based multichoice streaming and TV offering, or through add-on subscriptions.

Kim Poder, Viaplay group chief commercial officer, said: “Our close partnership with Altibox goes back many years, and we are thrilled to renew our collaboration while further developing the customer offering together. Altibox customers can enjoy every moment of the new Premier League season, including Norwegian star Erling Braut Haaland at the champions Manchester City. Viewers also get access to our fast-growing line-up of local Viaplay Originals such as Gold Run, Fenris and Pørni, and great Hollywood blockbusters.”

Tor Morten Osmundsen, Altibox chief executive officer, said: “We are very glad to continue our good collaboration with Viaplay. The agreement ensures that our customers have access to content from one of the strongest providers of sports, series and other entertainment.”

The partnership with Altibox reflects Viaplay Group’s strategic focus on long-term distribution deals that ensure the broad availability of its streaming service and TV channels across the Nordic region.