Vislink launches IP Link 3.0 for new monetisation avenues

Vislink has launched IP Link 3.0, an ATSC 3.0 advanced studio-transmitter link system that can enable broadcasting service platforms to access new avenues for monetisation.

Sean Van, product manager, live production at Vislink, commented: “The ATSC 3.0 advanced visual standard allows audiences to enjoy a media-rich TV broadcast system with video and audio quality improvements, as well as a pathway for exciting features like interactivity and participation, which gives children the ability to enjoy interactive games and adventures along with their favourite shows.

“Vislink is enabling broadcasters to transition to the new ATSC 3.0 standard with our IP Link 3.0 RF transmission system. The IP Link 3.0 allows broadcasters to easily upgrade to ATSC 3.0 and carry the higher quality IP video data out from the studio to transmitter sites over RF links.”

Vislink’s IP Link 3.0 coupled with ATSC 3.0 is said to offer a variety of benefits. For instance, a public safety feature allows for the delivery of public alerts and mission-critical video and images to local and regional first responders during emergencies. Additionally, a key benefit for remote education during the pandemic is the ability to deliver customised and targeted learning programmes to rural and remote areas without access to the internet.

Mickey Miller, chief executive officer at Vislink, said: “It has been a transformative year for the broadcast community, to say the least. Viewers are demanding more immersive and engaging broadcast experiences while the industry has accelerated innovation in seeking greater efficiencies in ways never seen before.

“Vislink designed the IP Link 3.0 to contribute to this transformation by enabling both the immersive and interactive experience for viewers, as well as the opportunities for more efficient business models and monetisation methods for broadcasters.”