Vizrt and Roe Visual partner to make XR production more accessible

Vizrt and Roe Visual have partnered to create an XR package engineered for engagement, combining simplicity, power and affordability in one XR package.

As the demand for high-quality virtual production grows, content creators need solutions that balance performance and affordability. The collaboration between Vizrt and Roe Visual aims to deliver exactly that – an accessible, all-in-one XR package that empowers broadcasters, brands and studios of all sizes to produce professional-grade content without the complexity or high costs of traditional setups.

Designed for smaller studios, social media channels and corporate environments – the XR solution, powered by Viz Virtual Studio Go, the world’s first fully equipped AR graphics and virtual studio-in-a-box, and native NDI workflows, includes Vizrt’s PTZ3 UHD Plus camera and integrates with Roe Visual’s COB 1.2 fine-pitch Coral LED panels. It supports AI 2.5D content as well as traditional broadcast content to create and control immersive and dynamic storytelling experiences.

“We’ve made it easy for everyone to enhance their video with AR graphics and virtual sets,” said Martin Klampferer, director of R&D at Vizrt. “By focusing on the user experience, we’ve delivered pre-configured software, hardware and an intuitive interface that anyone can operate.”

Roe Visual developed the Coral LED panels for high-precision applications such as broadcasting and corporate environments. Coral offers high contrast, a wide colour gamut, and exceptional colour accuracy. With a brightness of 1,000 nits, a refresh rate of 7680Hz, and an 8:9 aspect ratio supporting native 4K and 8K resolutions – Coral sets a new benchmark for visual performance and energy efficiency. These panels provide an ideal workflow for data-heavy graphics.

Olaf Sperwer, head of business development XR at Roe Visual, added: “Our Coral CR1.2 LED panel provides unmatched image quality and reliability, making it a perfect fit for Vizrt’s innovative software and remote camera solutions, allowing speed and perfect in-camera behaviour of the LED panels on an affordable budget. This package allows users to bring new levels of engagement and fast-paced production to a broader XR production community without compromise.”