Vizrt creates new business unit dedicated to sport

Vizrt has created a new business unit dedicated to working with sports broadcasters, teams, federations and venues and has asked chief product officer Dr. Stephan W. Stadler to run it.

Global Sports is to sit alongside the graphics technology firm’s other business regions of EMEA, APAC and Americas and will allow it to further expand its reach into the sports media market.

The unit will be run by Stadler who has been appointed as president of Global Sports. He will report directly to Vizrt chief executive Michael Hallén.

Explaining the rationale, Hallén said; “Creating a separate team with specialised skillset focusing the sports business follows recent years successful growth and will drive Vizrt’s expansion in Sports even further.”

Regional sports sales will fall under the leadership of the respective regional heads of sport: for AMECS, Kevin Bovet, for EMEA, Thomas Nelson and for APAC, Ross Munro.

Virtual advertising and eSports will also fall under the Global Sports team’s remit.

Stadler added: “The dedicated global sports team will combine commercial sports and product excellence to even better support our worldwide client base in sports.

“Already the team intrinsically understand the needs and requirements of our sports customers and we believe that increased focus and a dedicated team with industry knowledge will be able to accelerate growth significantly.”

Vizrt customers include Star India, BBC Sports and Fox Sports.