Vizrt enhances visual storytelling with Extended Reality software suite

Vizrt has launched Vizrt Extended Reality (XR), one of five software solution suites made available through Flexible Access to allow customers to adapt and scale their production software up and down to meet changing production needs.

Vizrt XR aims to give in-studio and outdoor broadcasters the ultimate creative potential in visual storytelling capabilities and sports analysis including virtual, augmented, mixed and extended reality graphics and video wall control.

Daniel Nergard, president at Vizrt, commented: “To compete in the modern media marketplace, you need to engage the audience with spectacular visuals. By any measurement, Vizrt XR contains powerful visual storytelling tools, setting the storyteller free from the boundaries of the physical world. We’re making it easier to run immersive, extended reality shows so storytellers can unleash their creativity with speed, efficiency and quality to delight fans and viewers alike.”

News stories and sports are complex and fast-paced, and in order to capture an audience with decreasing attention spans, they need to be visualised in an engaging and informative way. Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualisation of their stories to tell them better.

Elements of the Vizrt XR include the following:

  • Vizrt XR Set – Used for a wide variety of indoor and outdoor productions, augmented reality (AR), virtual set and video wall tools work within one workflow, making it easy to enhance the viewing experience. The studio or any other location can be reset from one show to the next in a matter of minutes, lowering costs and speeding up production.
  • Vizrt XR Venue – Camera tracking and AI keying technology enables precise graphics enabling broadcasters to improve sports coverage with minimal efforts. The image-based technology delivers with lean set-ups and a fully downstream production workflow without affecting the production.
  • Vizrt XR Playbook – Offering sophisticated breakdowns of a match enables the fan to understand exactly how and when a match was decided. Virtual views, 3D camera flights and countless analysis tools let the presenter break down the match interactively in the studio, delivering insights on a touchscreen or even virtually inserted right in the action on the pitch.

An in-depth look at how the Vizrt XR suite unlocks creativity in the studio, stadium and on the field will be shared on VizrTV on Wednesday, 17 February at 10:00 and 16:00 Central European Time, and 10:00 US Eastern Time.

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