Vizrt unveils new automated channel branding solution
Vizrt has released Viz Channel Branding, ushering in a new era of automated and scalable channel branding, promo and marketing control for broadcasters across linear playout, FAST channels, VOD and OTT.
Replacing Viz Multichannel, Viz Channel Branding introduces greater automation, control, stability and visibility for branding and channel cross-promotion across all linear and on-demand outputs. On-screen branding events are dynamically built using metadata, rules and conditions, while tight integrations with traffic and automation systems ensure frame accurate and correct playout regardless of changes to programming.
Viz Channel Branding is designed to make it easier to keep viewers informed and engaged, and to build and maintain a consistent and high-quality brand image that viewers will recognise, value and be loyal to.
The tool’s new Channel Deck gives operators confidence that branding is being played out correctly and on time through a dedicated window. Providing visibility across any number of channels, users can see the planned branding and the result, providing a single source of truth for what’s coming and any potential issues.
A fresh and modern user interface makes it easy for both existing and new users to navigate the system so operators can focus on creating compelling content that keeps viewers informed, engaged and coming back for more.
At the press of a button, the new Failover Helper web app provides easy failover to a redundant system to guarantee the continuity of channel branding and promos in the event of a technology stack failure, ensuring viewers are always kept informed.
With virtually unlimited playlist abilities, broadcasters can be even more prepared by creating several weeks’ worth of promo scheduling in advance. Additionally, advanced API integration with third-party playout automation systems enables instant updates, fine-grained control of playlist content and minimal network traffic for more powerful automated workflows.
“With Viz Channel Branding, broadcasters will enjoy far greater stability – especially those with very large playlists – and a new user interface will make it easy for new and existing users to get the most out of the system. Channel Deck and Failover Helper are the stand-out developments, ensuring broadcasters have even more confidence and capabilities in vital channel branding and promo efforts to win the fight for audience viewership and loyalty,” said Kerry Stavri, senior product manager, Vizrt.