VOGO looks to worldwide growth with Desmarest hire

VOGO has appointed Barbara Desmarest as vice president of sales and business development in Europe. Reporting directly to CEO Christophe Carniel, Desmarest will oversee VOGO’s sales and marketing activities throughout Europe and will manage and develop the company’s channel partnerships. Prior to joining VOGO, Desmarest held executive positions, developing brands for luxury, fashion and retail companies.

With its flagship VOGO SPORT mobile sports replay application, VOGO is a leader in mobile technology products that offers compelling media experiences for in-venue spectators and an all-new, high-touch marketing outlet for sponsors.

In addition, VOGO has recently been recognised with two high-profile honours. The company was named Best Sport Startup at the Sport Forum 2016, an international event held in Barcelona on March 17 that was attended by 55 sport startup companies from around the world. Also, VOGO has just been named a laureate for the VINCI Startup Tour, highlighting companies for their innovative contributions towards enhancing the digital client experience. VOGO was recognised in the VINCI Stadium category for deployments of the VOGO SPORT software.

“VOGO is enjoying significant growth and momentum and is building markets the world over for VOGO SPORT. Already in 2016, the application has been used to enhance spectators’ experience at more than 40 events worldwide, including new disciplines such as skiing, sailing, and urban sports,” Carniel said.

“We are especially happy that Barbara has joined our team. With her background in global sales, communication and marketing for high-profile international companies, she is the ideal professional to help us capitalise on that growth throughout Europe. Her appointment is the latest in our efforts to build an international sales presence and expand our global operation.”