Waldner to boost partner sales for Imagine Communications

Imagine Communications has appointed Richard Waldner to the role of director, Channel Sales EMEA. He will be based in Munich, and is responsible for strengthening existing relationships and developing new paths to market. Waldner has had a long career in sales in the broadcast and IT industries, most recently with Avid where he was responsible for sales in Central and Eastern Europe. Before that he spent time as channel manager for the Apple database product FileMaker, and more than 10 years with Adobe, ending as team leader for channel sales.

“With the rapid move to software-defined architectures and IT-based broadcast products, there is a real need for authoritative, informative channel management,” Waldner said. “I am looking forward to developing sales strategies around the new technology landscape with Imagine Communications’ existing partner network. We will also focus on identifying new potential partners who can take advantage of the move to an IT-centric environment and, above all, ensuring the rapid flow of high quality information to the partners and through them to the end user.”

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