Wimbledon tennis highlights to Facebook, Twitter and Google+
It already enjoys a billion-strong TV audience around the world, but for Wimbledon’s All England Lawn Tennis Club (AELTC) that wasn’t enough. In a pioneering move that will put The Championships firmly under the global spotlight this summer, Wimbledon is partnering with London startup Grabyo to bring near-live highlights to billions of Facebook, Twitter and Google+ users around the world.
The AELTC will use Grabyo’s social video platform to instantly share clips from Centre Court, No.1 Court and No.2 Court. Anyone with access to Facebook, Twitter and Google+ will be able to enjoy the real-time clips directly within their feeds, whether on the web or using mobile apps and wherever they are in the world. Highlights will also be posted each evening on Wimbledon.com for those that want to catch up on action from the day.
The digital experience will be complimenting the live TV coverage, being aired in more than 200 broadcast territories in 2014. Alongside the broadcast coverage, tennis fans can enjoy Live @ Wimbledon, the AELTC’s live video and radio channel, delivered on Wimbledon.com and the official apps.
Clips will be anything from between 30 seconds and 60 seconds in length, with around 25-50 clips each day being broadcast. The Championships, Wimbledon will be running from 23rd June to 6th July 2014. For highlights from each day, subscribe to youtube.com/Wimbledon and visit Wimbledon.com.