Winston Er joins TAG Video Systems as sales director, APAC

TAG Video Systems has strengthened its support of the APAC region by naming Winston Er as sales director, APAC. Er, an industry veteran with extensive experience in the region, is the fourth new team member to join the company in the past month as it expands its global presence in response to significant growth in 2020 and 2021.

Reporting to Adi Itzhaki, vice president of sales for EMEA & APAC, Er will manage sales activities in APAC where he will actively meet with customers, prospects and partners to track market trends, analyse economic indicators and uncover regional priorities and requirements. Working with TAG’s executive team and R&D department he will develop, execute and oversee marketing strategies and technical solutions aimed at building and maintaining local relationships, and increasing awareness of TAG’s leadership status in advanced probing, monitoring and multiviewing.

Prior to joining TAG, Er held several positions at Grass Valley in Singapore where he started as a support engineer in 2006 and rose to sales engineering manager over a 15-year tenure. During his early career, Er worked as a cameraman, video editor, multimedia technologist and engineer.

“Winston brings with him a wealth of knowledge regarding the APAC region, its culture, business practices and technological requirements,” said Itzhaki. “His engineering background and his sales skills are a rare and desirable combination. We have every confidence that he is the perfect candidate for this position.”

“I’m excited to join TAG, a growing and successful company that is in the right technical space at the right time,” added Er. “The APAC region is an incredible market that will benefit tremendously from TAG’s visionary solutions.”