World Curling Federation renews partnership with Infront

The World Curling Federation and Infront have renewed their media and marketing partnership until the end of the 2029/30 season, encompassing two four-year Olympic cycles.

The partnership, which began in 2008, will see Infront continue its event marketing role for the World Men’s, World Women’s and European championships while also incorporating its services into the new Pan-Continental Curling Championship launching in November 2022. Infront will also manage the media rights in selected markets worldwide.

The partnership allows Infront to provide consultation on additional championships on a case-by-case basis throughout the length of the contract.

In a new aspect to the partnership, the World Curling Federation and Infront will also establish a digital and data working group. This group will hold annual workshops, allowing for constant improvements and optimisation of measures in the commercialisation of events.

President of the World Curling Federation Kate Caithness said: “We are delighted to extend our partnership with Infront. We have worked together for a number of years and they have been a key component to the increased commercialisation and marketing efforts around our elite level championships.

“Infront are a driving force behind many of our long-standing marketing partners and this contract renewal puts the federation in a position to continue to grow and enhance that aspect of our championships and bring in further exciting partners to our sport.”

Stefan Krauss, vice president winter sports, Infront, said: “We have worked with the World Curling Federation for many years now and this partnership continues to go from strength to strength. It is a fascinating sport which requires excellent strategic skills and a strong team spirit, something mirrored in the successful leadership at the organisation. It is enjoying a wave of popularity once again as it looks to build towards the next Olympic Winter Games and I look forward to seeing how we can jointly leverage that interest and build on the commercialisation opportunities we have already created.”