World Triathlon renews broadcast partnerships with FilmNova, Free Anchor Films and Moov
Ahead of this year’s first World Triathlon Championship Series race in Yokohama on 14-15 May, World Triathlon has renewed its contracts with Broadcast Partners FilmNova and Free Anchor Films and Broadcast Graphics Provider Moov for the 2022-24 seasons.
The multi-year host broadcast joint-partnership between FilmNova and Free Anchor Films is designed not only to optimise the European and North American production bases of both companies, but also provide longer-term enhancement of the series’ live coverage and deliver even more entertainment to triathlon fans around the world.
FilmNova and Free Anchor Films will once again work closely alongside the World Triathlon team to deliver high-quality and engaging coverage of its flagship triathlon events, enabling the sport to continue to reach the largest possible audiences.
“After a successful 2021 together broadcasting our sport’s biggest events, we are delighted to continue our partnerships with FilmNova, Free Anchor Films and Moov,” said World Triathlon president Marisol Casado. “We are looking forward to another big year and are hugely excited at what it holds for our ever-growing audiences around the globe as we help them to follow their favourite athletes in 2022 more closely than ever before.”
Phil Sibson, managing director of FilmNova, said: “Last year proved to be a fruitful partnership with World Triathlon as we broadcast WTCS racing to more networks and across a wider variety of platforms. Together with Free Anchor Films, we welcome the opportunity over this longer timeframe to help World Triathlon continue to develop its coverage of the World Triathlon Championship Series and share it with an even broader and more engaged audience. We share a joint vision for the future of televised triathlon coverage and we are excited by the opportunity to help deliver it with this highly-collaborative approach.”
Morgan Inglis, CEO of Free Anchor Films, added: “We see enormous potential in this combined partnership, and a tremendous opportunity – not only for World Triathlon, but for the sport itself – to continue to set itself apart as a leader in broadcast production from every angle: incredibly high production values, innovation, nuanced and creative storytelling, increased athlete prominence and marketability, and the simple yet often-missed goal of creating a highly watchable broadcast product.”
The partnership between FilmNova and Free Anchor Films followed on from a highly successful collaborative experience at the 2021 WTCS, and the synergy led to a joint agreement to offer a co-production solution to World Triathlon. The new broadcast contract will see Free Anchor deliver the Host Broadcasts in Montreal and Bermuda, with FilmNova providing Series management and the Host Broadcasts at Leeds, Hamburg, Chengdu and the Abu Dhabi Finals.
Moov has been FilmNova’s graphics partner of choice for over a decade, and will use its experience to bring triathlon audiences closer to the action and help tell the incredible stories across the 2022 season and beyond.
CEO of Moov Duncan Foot said: “Following a successful debut on the Championship Series in 2021, we are looking forward to building on that and delivering even more innovative graphics. Our creative and software development teams have been working on new templates for this season which will leverage even more from the timing data. Additionally, we are planning to bring augmented reality graphics to the Championship Series later this season, so watch this space!”