WorldCast unveils new Audemat RDS Server that offers ‘almost infinite content possibilities’

WorldCast Systems has released a new Audemat RDS Server. It is designed to collect data from automation software, satellite receivers, local web servers or even the internet, and is said to offer almost infinite content possibilities.

Broadcasters can distribute advertising content, weather, breaking news and more. Aggregating, processing and distributing data in UECP to an entire fleet of up to 500 RDS encoders and other delivery devices is said to be simplified. The RDS Server can deliver promotional content to be displayed directly on the RDS, synchronised with broadcast content, to enhance value to advertisers.

Yoann Délas, Audemat application engineer at WorldCast Systems, said: “With the Audemat RDS Server, radio stations are able to develop new sources of income and increase audience loyalty thanks to rich and personalised content.”

The Audemat RDS Server integrates with any encoder brand, but it is also designed to integrate into a WorldCast Systems ecosystem. It completes the server by converting data into an accurate digital signal. It is also compatible with Ecreso FM transmitters, which come with their own built-in RDS encoder, to receive RDS server data using ASCII text. While getting the most out of their RDS data, broadcasters can also monitor, collect and centralise the data from their UECP streams and other sources with WorldCast’s NMS software Kybio.