WRC Promoter granted promotional rights to FIA European Rally Championship from 2022
WRC Promoter has been awarded the commercial rights to promote the FIA European Rally Championship (ERC) in a multi-year agreement beginning in 2022.
The Munich-based company has added an unprecedented fourth FIA series to its business portfolio, having managed the commercial rights to the FIA World Rally Championship (WRC) since 2013.
In February, the two parties also agreed to work together to implement the 2021 FIA World and European Rallycross Championships. Since then, Rallycross Promoter GmbH has been established with a view to concluding a multi-year promotional agreement.
The decision was confirmed at the FIA World Motor Sport Council in Monaco, and all support series within the ERC framework are included in the new agreement.
In March, the FIA outlined a five-tier sporting pyramid for rallying around the WRC and ERC. The WRC sits at its peak, based around exciting new top-level hybrid Rally1 cars, due to be introduced in 2022. The next level features the ERC and the WRC’s primary support category, with additional tiers featuring feeder categories in both championships, built on an entry-level fifth rung. The pyramid positions the ERC title both as a goal in itself and as a ‘talent factory’ feeder series to the WRC, by providing a clear pathway from grass roots competition up to the highest level in WRC.
WRC Promoter managing director Jona Siebel said both championships would be managed individually, but taking advantage of common synergies wherever possible. “The FIA has entrusted the group with the commercial rights for another major championship. Having built a strong track record in promoting the WRC during the last nine seasons, we’re in a perfect position to add the ERC to our portfolio.”
“We have a high level of organisational, promotional and broadcast experience in our team and look forward with great confidence to working alongside the FIA to develop the ERC as an integral part of the Rally Pyramid.
“We see strong growth potential in ERC, focused around Europe’s key markets. Our goal is to further cultivate its own identity, while at the same time ensuring it fits hand and glove with the WRC’s structure.”
FIA secretary general for sport Peter Bayer said: “I’m delighted that the FIA and WRC Promoter have agreed on the promotion of the FIA European Rally Championship with a shared vision. This new structure, with a single promoter for the World and European-level series, will genuinely strengthen the FIA Rally Pyramid, creating bridges between the two championships and a clear career path for the drivers. WRC Promoter will bring their strong experience to the European tier and I’m confident the series will thrive.
“I would also like to thank Eurosport Events, Andrew Georgiou and his team for the significant and excellent contribution to the ERC over the years. The relationship will continue with them staying on board within the FIA family as the promoter of several circuit-based competitions.”