Yospace multiplies Copa America ads for Canal 13

Yospace has implemented a dynamic advertising replacement system at Chilean broadcaster Canal 13. In its first major test – coverage of the South American football competition Copa America – it delivered very high audience retention and a four-fold increase in advertising inventory.

The Yospace solution replaces commercials at the point of stream delivery, working in conjunction with the playout automation system to switch content on a precise frame. The result is that audiences do not realise that broadcast advertisements have been replaced in their online stream, but receive much more accurately targeted advertising, which in turn leads to better retention.

Canal 13 were looking to insert clickable video ads within their live streams to deliver impressions that were trackable. Its current solution could insert separate ads in live streaming but were neither interactive nor trackable.

The principal advantage is that Yospace can insert interactive advertising into online feeds, with all the appropriate tracking capabilities to ensure a broadcaster gets paid.

“Yospace gave us 10 times more inventory to replace ads,” said Rodrigo Torrealba Ruiz-Tagle, Sub Gerente Comercial Medios Digitales Canal 13. “We had an average of 98.7% view-through rate, which is just incredible.

“We needed to find a better monetisation solution for digital live streaming,” he added. “It makes no sense to offer only TV spots within live streaming, and figure out concurrency to understand reach. With Yospace we can offer interactive video advertising while tracking  impressions accurately.”