ZDF Enterprises selects Codemill for new media asset management project

Codemill has been selected by ZDF Enterprises to design the company’s new media asset management (MAM) platform. This includes delivering the user interface (UI) and ensuring an intuitive user experience, as well as a scalable design system fit for the needs of the company.

The custom application will be built and integrated in collaboration with ZDF Digital, using Codemill’s Accurate Player software. Codemill is providing UX services to design a bespoke UI and will work closely with the team at ZDF Enterprises to analyse their business needs. Codemill’s input on the project will be UX discovery focused and include assessment of both the personas and user journey map. The company will undertake interviews with users and other key stakeholders, before building a wireflow and prototype designs to be thoroughly user-tested before the final workflow design is completed and handed over to ZDF Digital to turn it into a web frontend.

ZDF Enterprises is responsible for worldwide programme distribution, international co-productions, programme acquisition as well as the merchandising of strong programme brands in its own name, for broadcaster ZDF and for third parties. Bound into a group of 18 subsidiaries and affiliated companies, ZDF Enterprises manages an impressive portfolio of German and international productions and provides a comprehensive, full-service offering covering every step in the chain of creation and exploitation of successful content, from development to production and marketing.

Simon Zsebök, VP digital innovation, ZDF Enterprises, explained: “Creating a custom-built MAM system as a key component of our future-proof media supply chain is an ambitious yet important project for ZDF Enterprises. It is a no-brainer for us to pick a partner with vast expertise in video workflows, who at the same time uses a state-of-the-art UX methodology. Knowing about their mindset and their many successful projects in our media peer group, Codemill just nailed it.”

Rickard Lönneborg, CEO, Codemill, added: “UX is playing an increasingly important role in creating beautiful, elegant workflows for large organisations with vast content libraries. With this new project, ZDF Enterprises is building a MAM workflow to manage metadata and assets efficiency, while leveraging Codemill’s considerable expertise to ensure that the user journey is as seamless as possible.”

The first phase of this project kicked off in early September 2021.