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NHL partners with Supponor for dynamic dasherboard advertisingThe National Hockey League (NHL) will launch Digitally Enhanced Dasherboards (DED) for the 2022-23 season. The NHL has partnered with Supponor to develop the DED technology solution which uses remote, artificial intelligence (AI)-based keying technology to program dasherboard advertising during...
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Welcome back: What does the return of fans to stadiums mean for broadcasters, leagues and advertisers?While it’s been a turbulent year for sports fans, stadiums around the world are beginning to reopen their doors to live audiences. UK supporters were among the latest welcomed back, with football and rugby grounds adhering to regional social distancing...
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Supponor extends virtual advertising partnership with SportfiveSportfive, the global sports business agency, and Supponor, the provider of virtual advertising technology and solutions for live broadcast sports, have agreed to extend their cooperation that has been in place since 2017 by a further three years. Sportfive and...
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Verizon Media teams with football publisher Dugout for exclusive advertisingVerizon Media has signed a new global partnership with football publisher, Dugout. The deal aims to bring Verizon Media new exclusive advertising packages to market through its sales teams and self-serve DSP, allowing advertisers to reach Dugout’s audience of 60...
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Argentina Olympics ad creates controversyThe Daily Mirror is among many news organisations reporting on an Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands that has been branded a "stunt" by William Hague. The Foreign Secretary accused...
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