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AR
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Special perspective: Why special cameras are no longer optional in 2026By Broadcast Solutions' Rainer Kampe, managing director and CTO, and Jens Fischer, senior business development manager. We have entered a period in which the special has become the standard. High quality world feed production remains the backbone of modern sports...
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Milano Cortina 2026: How Warner Bros. Discovery Sports used XR to bring the peaks of the Dolomites into viewFrom its base in the northern Italian town of Cortina, Warner Bros. Discovery (WBD) Sports sits with its studio windows facing the impressive, beautifully snow-capped Dolomite mountains. However, when studio cameras were levelled out to face the presenters on their...
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Sony and ATP Media enter multi-year strategic partnership to enhance tennis coverageSony and ATP Media have announced a multi-year strategic partnership to bring innovative new products to global tennis. Sony and ATP Media will collaborate to develop the next generation of innovations to enhance the fan experience and engagement across the...
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Building tension: Using new AR graphics for storytelling at the Formula E penultimate and final E-Prix’ of the seasonThe final of the Formula E 2024/25 racing calendar is almost upon us, with the penultimate E-Prix in Berlin on 12 and 13 July, followed swiftly by the London E-Prix on 26 and 27 July. The wheel to wheel action...
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Sports Graphics Forum: Watch video recordings of the sessionsVideo recordings of the seminar sessions from the Sports Graphics Forum, sponsored by LIGR Live, which took place in London on 29 May, are now available to watch on demand. Speakers include Tom Peel, SailGP, Director of LiveLine; Ben Wickham,...
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Sky Sports goes large for the British & Irish Lions Tour with AR graphics, UHD and a pop up channelSky Sports has announced a new look for coverage of the British & Irish Lions Tour, which begins in Argentina on 20 June. Sky Sports is set to unveil augmented reality (AR) graphics rendered in UHD on a dedicated pop...
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F1 continues IP advances and centralises AR tracking and RF controlAs Formula 1 heads to Italy (16-18 May) for the first stop on the European segment of the 2025 calendar, the broadcast operation will once again be managed remotely from the F1 Media and Technology Centre (MTC) at Biggin Hill,...
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Tech focus: Advancing immersion in sports broadcasting with AR and virtual productionImmersive technologies are reshaping sports broadcasting with solutions that enable more dynamic and engaging productions. From AR graphics to live virtual production studios, advancements in these technologies are driving efficiency and enhancing storytelling. “Broadcasters are increasingly leaning into immersive sports...
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Mo-Sys supports Badass Studios in delivering AR graphics for E1 Doha GPMo-Sys has supported Badass Studios in delivering real-time AR graphics during the high-speed action of E1 boat racing at the Doha GP. Mo-Sys combined the power of VP Pro with its encoded camera head data and Badass Studio XR’s boat...
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Sony introduces Ocellus camera tracking system for the creation of spatial content in AR or VPSony Electronics is launching its first camera tracking system, Ocellus (ASR-CT1), specifically designed to simplify and facilitate augmented reality and virtual production applications in broadcast and cinema by providing marker-free camera tracking through multiple sensors. Ocellus is camera agnostic and...
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Final Eight 2025: 3D graphics and augmented reality enhance fan engagement at home and in the arenaThe Final Eight, the 2025 Italian Basketball Cup, took place in Turin at the Inalpi Arena from 12-16 February. Won by Dolomiti Energia Trentino, who defeated EA7 Emporio Armani Milano in the final, the tournament once again proved to be...
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Genius Sports delivers augmented, data-driven live broadcasts of King Mindaugas Final FourGenius Sports has teamed up with the Betsafe-LKL to launch augmented, data-driven live broadcasts of Lithuania’s King Mindaugas Final Four basketball. Airing exclusively on LRT to an audience of over one million fans on 15-16 February, this sponsored broadcast featured...
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Reaching new heights: XD motion on the power of delivering dynamic content to viewersBy Benoit Dentan, founder & CEO at XD Motion. As we reflect on the transformative year that was 2024 in sports broadcasting, it's clear that technological innovation and changing viewer expectations have reshaped the industry landscape. From my vantage point...
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AI, immersive and streaming: Nikon looks ahead to the technological revolution of the sports broadcasting industryBy Marius Merten, Nikon sports broadcast manager. As we close the chapter on 2024, the sports broadcasting industry stands at a fascinating crossroads. This year has been a whirlwind of technological advancements, shifting viewer habits, and strategic manoeuvres by major...
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