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Bundesliga and IMG renew international video archive agreementBundesliga Media has extended its partnership with global sports marketing agency, IMG, to licence the international archive rights for Germany’s top football competitions, in a multi-year agreement. Building on the long-standing relationship, the renewed agreement will see IMG continue to...
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Football Summit 2026: Watch session recordings on demandYou can now watch recordings of the conference sessions from Football Summit 2026, sponsored by TVU Networks, without the need for registration. The programme featured a deep dive into the 2026 FIFA World Cup host broadcast plans and insight into...
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SportsInnovation 2026: Bundesliga prepares for the future with trial of automated match productionDominik Scholler, VP of product management and innovation at the DFL, explains why and how the Bundesliga is trialling the automated production of matches, and shares his thoughts on AI and its benefits for creative tasks and storytelling. At SportsInnovation...
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SportsInnovation 2026: Inside the Bundesliga’s new 3D tracking system, and how it could be used for broadcast analysisSince the start of the 2025-26 season, the Deutsche Fußball Liga (DFL) has been using 3D tracking technology to capture detailed movement data from every Bundesliga match. Tracking cameras record player activity from kick-off, generating a precise digital model of...
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SportsInnovation 2026: AI still the biggest opportunity and toughest challenge as technology and production innovators descend on DüsseldorfArtificial intelligence was once again the big talking point during the biennial SportsInnovation event which took place this week in Düsseldorf (4-5 March 2026). Organised by D.Sports and the DFL, the event is designed to showcase new technologies, and offer...
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Bundesliga to launch first-ever FAST channel in the UK and Ireland on Samsung TV PlusThe Bundesliga and streaming service Samsung TV Plus have teamed up to provide fans in the UK and Ireland with a dedicated Free Ad-Supported Streaming TV (FAST) channel. This will be the first-ever FAST channel for the Bundesliga, marking a...
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Sky Germany secures Bundesliga and 2. Bundesliga rights until 2029Sky Deutschland will remain the home of the Bundesliga until 2029, with even more live games than before. From 2025/26 Sky Sport will show 87% of the 617 games of the Bundesliga and 2. Bundesliga, the relegations and the Super...
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Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new season productionThe Deutsche Fußball Liga (DFL) and its host broadcast production company, Sportcast, have worked together for many years on the Bundesliga and the country’s second division men’s game, Bundesliga 2. This season marks the beginning of a new four-year rights...
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Clear coordination: Juggling the new Bundesliga rights cycle requirements and pushing innovation forward at SportcastHost broadcaster Sportcast is a full subsidiary of the Deutsche Fußball Liga (DFL), and it is now embarking on its twentieth season of producing all the matches as well as the base signal for the premier men’s game in Germany,...
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Transformational production: Inside TVN’s remote production push for the DFL’s Bundesliga 2German outside broadcast company TVN boasts the Deutsche Fußball Liga's (DFL) Bundesliga and Bundesliga 2 as one of its many clients, with DFL host broadcast production company Sportcast, for whom it produces almost three-quarters of all live matches annually. Also,...
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Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting marketThe German outside broadcast market is working in a fragmented live sports arena, where cost effectiveness battles daily with the need to bring in new angles and more cutting edge technologies to satisfy clients. German OB technical services provider, TVN,...
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Facing the future: TVN on its technical services for the new Bundesliga season with remote production and all the bells and whistlesGerman technical services provider, TVN, has worked alongside the Deutsche Fußball Liga (DFL) and its host broadcast production company, Sportcast, for many years on Bundesliga and the country’s second division men’s game, Bundesliga 2. 2025 marks the beginning of a...
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Proximity and authenticity: DFL kicks off the new football season with more broadcaster content access through ‘tent pole’ match conceptWith the opening match of the Bundesliga having taken place on 22 August, with Bayern Munich thrashing RB Leipzig 6-0, and the opening match of the Bundesliga 2 kicking off three weeks earlier, the Deutsche Fußball Liga (DFL) has its...
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Flexible budgets: Inside the DFL’s new customisable camera concepts for Bundesliga and Bundesliga 2 rights holdersThe Deutsche Fußball Liga (DFL) has just begun the first year in a new domestic rights cycle of four years for the Bundesliga and Bundesliga 2 leagues. As with every rights cycle the league enters, the camera plans were reviewed...
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