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connected tv
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Whitepaper: Imagine shares insights into connected TV ad buyingImagine has published Connected TV Ad Buying: A Survey of Ad Agency Buyers, a comprehensive report presenting media companies with insights and industry perspective on trends in the rapidly evolving world of CTV advertising. To develop the report, Imagine surveyed senior...
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BBC targets connected TVsThe BBC has today launched its new sport app for connected TVs, enabling audiences to access the BBC’s interactive coverage of major sporting events via the BBC Red Button. This is billed as the BBC’s next generation TV experience, seamlessly integrating...
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PlayStation hack fires warning shot at Connected TV marketThe hack and subsequent suspension of Sony’s PlayStation Network points to a possibly uneasy future as the worlds of IT and TV mesh further together. Sony’s PlayStation Network, which as well as offering online multiplayer gaming also serves as a...
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EBU gets connectedLost slightly in the static generated by NAB, on April 15 the EBU adopted its document <I>Principles for Internet-Connected and Hybrid Television</I> which, it states, if applied, could deliver lower costs, greater choice and a better viewing experience for consumers....
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