Facebook has become the Official Social Media Services Supplier of Rugby World Cup France 2023. As an Official Supplier, it will support the tournament’s mission of making the event a moment of sharing and celebration across all regions in France and around the world. This is the first time Rugby World Cup has had an […] More
The International Cricket Council (ICC) has taken the number one spot on Facebook for the sports governing body with the most video views. It has had more views on the platform than any other sporting organisation in 2020. At a time when COVID-19 has severely impacted live sports, the ICC’s channels have gone from strength […] More
Major League Soccer hit the ground running in its 25th season late February, with the league expanding its social media distribution strategy with one of its closest partners: Facebook. In addition to posting in-depth video recaps of every game this season to Facebook’s long-form video consumption product, Facebook Watch, MLS is also hosting a weekly […] More
Peter Hutton is no stranger to the sports media landscape. As the former CEO of Eurosport and co-CEO of MP & Silva, the veteran executive now finds himself at the centre of sports and social media at Facebook as the platform’s director, global sports partnerships. In this conversation from the 2019 SVG Summit in New […] More
One of the biggest events in the squash world is coming in mid-December. The 2019 World Squash Federation Men’s World Team Squash Championship will take place 15-21 December in Washington, DC, and viewers across the world will be able to stream all the action for free. Local club Squash on Fire will host, with matches […] More
At Sportel this week Facebook outlined how it is helping sports brands monetise their rights as well as, crucially, to develop and grow their audiences. The social media giant is in a constant cycle of reinvention. Management goals are changed every six months within the company, and as Facebook founder Mark Zuckerburg said, “you need […] More
BBC Sport has launched a Facebook application offering audiences live streams of major sports events, including Wimbledon and up to 24 streams of Olympics coverage. This is the first time the BBC has live streamed events on Facebook. Users watch events with friends who are also online and chat together about the action as it […] More
