Football fan culture in the UK is shifting, with a more diverse make-up of how fans follow the game. The subject is explored in Football Fandom in 2021, a new report commissioned by Sky Sports, ahead of the start of the domestic football season. The ‘traditional’ one-club die-hard supporter is still heavily present in the […] More
By Ariff Sidi, general manager & chief product officer, Media Platform, Verizon Media The impact of COVID-19 has limited in-person attendance for most major events, yet fans remain hungry for live sports. Sports broadcasters and teams need to find new and innovative ways to evolve the live experience for viewers at home and keep them […] More
LaLiga has seen its international audience viewing figures for live matches rise by almost 50% since the league resumed playing post-lockdown. This is compared to numbers associated with the live games of the season played prior to the COVID-19 forced cessation of live sport. According to figures from international consultants Nielsen Sports and based on […] More
