LaLiga is showcasing a new brand for ElClasico, the most watched club match in world football in which FC Barcelona and Real Madrid face off in an epic clash, as well as an enhanced audio visual broadcast plan with its technical partner, Mediapro. The initiative is part of LaLiga’s international development and promotion strategy around […] More
LaLiga president Javier Tebas has taken to the stage at the World Football Summit to discuss broadcast rights for professional football in Spain from the 2022/23 season Tebas confirmed that the rights will go on the market in the near future, but also shared that he expects that the process will be different this time […] More
LaLiga and Microsoft have joined forces to launch Beyond Stats, a football statistics initiative involving a fan-facing web portal. With artificial intelligence and machine learning capabilities powered by Microsoft Azure, Beyond Stats analyses vast quantities of dynamic match day statistics from LaLiga Tech’s Mediacoach tool. LaLiga Tech is a specialist technology solutions company that works […] More
As Lionel Messi unpacks his bags at France’s Paris Saint-Germain after leaving his beloved FC Barcelona, the top flight Spanish league is set for something of an open competition for the 2021/22 season. Literally, anything could happen. Bringing this exciting league to screens of all sizes around the world is Mediapro, the production partner of […] More
LaLiga has announced a strategic agreement called Boost LaLiga with the global investment fund CVC which will see a cash injection of Euro 2.7 billion into the competition and its clubs. The investment plan, which has been approved unanimously by the league’s Executive Committee (Comisión Delegada), will provide LaLiga and the clubs with all the […] More
Max Sport has acquired the broadcasting rights for LaLiga Santander in Bulgaria for the next five seasons; it has been the home of the Spanish football league for the last three seasons. From the new season onwards parent company A1’s sport channels will be the only media outlet to broadcast matches from LaLiga in Bulgaria until […] More
The European Commission (EC) has stated it is proposing to stamp down on the illegal streaming of sporting events with a new 30 minute warning system. In a report adopted on Wednesday, MEPs set out proposals to crack down on the growing phenomenon of illegal broadcasting of live sporting events. To help combat the problem, […] More
LaLiga has teamed up with Microsoft to expand their existing partnership and broaden it out to focus on digitally transforming the sports experience globally. The companies will also collaborate on developing technology solutions to the media and entertainment industry through LaLiga’s technology offering, LaLiga Tech. As LaLiga’s global Tech and Innovation Partner, Microsoft will help […] More
LaLiga has shown a live match exclusively in Spain on Twitch, a first for the league. The match between Real Sociedad and Athletic Club on Wednesday 7 April was live on the streaming platform. The broadcast hit LaLiga’s Twitch channels, plus those of GOL and the renowned Spanish streamer, Ibai Llanos, making LaLiga the first […] More
BT Sport partner, Sceenic, the software provider behind the broadcaster’s app functionality for Match Day Experience and Watch Together, has been named a Game Changer in the Co-Watch trend in the latest Sports Innovation Lab Power Play Index. Sports Innovation Lab’s Power Play Index for the Fluid Fan Behaviour of Co-Watch identifies companies that are […] More
