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IMG’s Digital Trends Report 2024 ranks TikTok in the lead, women’s sport mass opportunities and AI taking no prisoners in the New YearIMG’s Digital Trends Report 2024 ranks the 10 most important third-party media platforms for the global sports industry with TikTok coming out on top, followed by YouTube, Instagram, Facebook and WhatsApp. The platforms are ranked based on a detailed analysis...
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EE and BT Sport reveal new sports experiences fuelled by 5G and extended realityEE and BT Sport have unveiled new ways to watch and experience sports and the performing arts using 5G and extended reality (XR) technology, developed through an EE and BT Sport-led project, 5G Edge-XR. The project demonstrates how the potential...
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Disguise and its aims to bend the reality of sport broadcasting with xRDisguise has spent recent weeks working hard on the release of its new extended reality (xR) technology, designed to bring augmented, virtual and mixed reality to life. Here we talk to CSO at disguise, Tom Rockhill, about this development and...
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Live sport set to push 5G and mixed reality into the mainstreamWith beleaguered north London football team Tottenham Hotspur set to play for the first time at its new £1 billion stadium this evening (3 April), taking on Crystal Palace in the Premier League, the club is surely hoping its fortune...
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eSports is leading where sports broadcasters need to follow says Limelight Networks’ Miller-JonesSports viewership is often about a lot more than simply sitting down to watch the match on TV these days. In a world driven by the need to capture eyeballs, especially young viewers, technology is evolving that creates an interactive...
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Opportunities and challenges: Ateme assesses the sports broadcasting industry in 2024 and considers the road aheadBy Rémi Beaudouin, chief strategy officer at Ateme. The sports broadcasting industry is experiencing a dynamic period of change, innovation, and transformation. In 2024, a confluence of technological advancements, shifting viewer expectations, and novel distribution methods have reshaped how fans...
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