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NBA
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Analysis: NBA president Adam Silver is taking a big bite with NBA Europe. Can he chew it?An adviser to European basketball institutions recently told me about a meeting he attended with a club’s owners and executives. The adviser was going over the club’s earnings should they continue to compete in the current top-tier competition, EuroLeague, or...
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From Berlin to London: Amazon delivers NBA Europe games for an international audienceWhen the Memphis Grizzlies take on the Orlando Magic in Berlin this evening (Thursday, 15 January), it will mark the first regular-season NBA game ever played in Germany. Just a few days later, the same teams will face each other...
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Prime Video selects Grup Mediapro to deliver customised NBA coverage for SpainGrup Mediapro has been chosen by Prime Video to provide live production services for NBA on Prime games within the Spanish market. The production will be led from Barcelona. Prime Video’s decision to entrust Grup Mediapro with this high-profile project...
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Just before tip-off: Lessons as global basketball business competition heats upBy Rick Allen, CEO of ViewLift. Since its humble beginnings in a Massachusetts gymnasium in the 1890s, basketball has blossomed into a truly global phenomenon, making many of its players household names. Its success is a testament to its universal...
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NBA and FIBA explore new men’s European basketball leagueThe National Basketball Association (NBA) and the International Basketball Federation (FIBA) have announced their joint exploration of a new professional men’s basketball league in Europe. The NBA and FIBA said the league would bring the sport to more European fans...
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Nothin’ but net: NBA celebrates a slam dunk at the Paris Games 2025 and outlines the evolution of its European broadcast strategyThe NBA Paris Games 2025 featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on 23 and 25 January set multiple records across television viewership and digital and social media engagement. Marking the 40th anniversary of the...
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Buzzer beater: Levelling the basketball stage in Europe with the NBA’s push on personalised scheduling and enhanced apps to pull in viewersThe NBA is pushing one of the most exciting sports globally out to viewers using personalised scheduling for European broadcasters as well as an enhanced app for fans, and importantly for the future, a revolutionised rights holders set up that...
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Basketball extravaganza: Bringing the NBA’s San Antonio Spurs and Indiana Pacers to global viewers in ESPN’s production of All-Access ParisThe NBA and production partner ESPN are in Paris for All-Access Paris 2025, an extravaganza of basketball that is bringing Europe to the US. Two NBA regular season games between the San Antonio Spurs and Indiana Pacers are playing out...
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Importing quality: ESPN on bringing the American gold standard of NBA production to France for All-Access ParisIn Paris this weekend, NBA fans are all set to enjoy ESPN’s All-Access Paris 2025, where behind the scenes content of the San Antonio Spurs and Indiana Pacers visit to the French capital, as well as exclusive content from the...
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Intense detail: Bringing the NBA from Paris to the world with a collaboration between the NBA, ESPN and AMP Visual TVFor ESPN’s All-Access Paris coverage of the San Antonio Spurs and Indiana Pacers matches, which took part on Thursday 23 January and coming next, Saturday 25 January, the US-based broadcaster has worked closely with AMP Visual TV to ensure everything...
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George Aivazoglou appointed managing director of NBA Europe and Middle EastThe National Basketball Association (NBA) has appointed George Aivazoglou as managing director of NBA Europe and Middle East (EME). Aivazoglou, who was most recently interim managing director of NBA EME after serving as head of fan engagement and direct-to-consumer for...
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Evolution of AI in sports broadcasting: Redefining the fan experience in 2024By Matt Stagg, media and entertainment innovation specialist. As we advance into 2024, artificial intelligence (AI) continues to reshape various industries, and the sports broadcasting and entertainment sectors are no exception. The integration of AI is revolutionising how sports content...
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NBA Finals 2024: ESPN rolls out Skycam, shallow depth of field and live droneWith its biggest NBA production of the season tipping off in Boston on Thursday night (6 June), ESPN’s operations team has taken full advantage of the extended 10-day break it was gifted between the Eastern Conference Finals and Game 1...
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YouTube Primetime Channels in Germany to offer NBA League PassThe National Basketball Association (NBA) and YouTube have announced an agreement to make NBA League Pass, the league’s premium live game subscription service, available for purchase on Germany’s YouTube Primetime Channels. Through the agreement, YouTube Primetime Channels subscribers in Germany...
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