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NBC Universal
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Buzzer beater: Levelling the basketball stage in Europe with the NBA’s push on personalised scheduling and enhanced apps to pull in viewersThe NBA is pushing one of the most exciting sports globally out to viewers using personalised scheduling for European broadcasters as well as an enhanced app for fans, and importantly for the future, a revolutionised rights holders set up that...
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Fingerprint technology makes gains in securing Olympics contentWhen an organisation like NBC Sports spends $1.18 billion for the rights to an Olympics Games, content security — ensuring that only viewers access the content through authorised channels — is no doubt a priority. Two NBC Universal executives who...
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