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niche sports
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New Grass Valley chief executive hails cloud-based “revolution”Niche and lower league sports have been highlighted as potential areas of growth and opportunity for Grass Valley by new chief executive Andrew Cross, who describes the shift to cloud-based production as potentially one of the biggest changes to the...
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Variety is the spice of life: Maximising the reach of niche sportsBy Chris Clarke, CEO, Cerberus Tech We are living in an age of huge content variety. Over the top (OTT) and subscription video on demand (SVoD) services now allow consumers to access personalised viewing schedules and curated content libraries. Audiences...
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Making a business out of the nicheItaly: Telestudio8 has been producing niche sports broadcast programmes for regional channels since 1994. Italian Correspondent, Roberto Landini, examines a business model that has done very nicely out of relatively minority sports. Our story begins in 1994 when Fabrizio Gulmini...
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