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Beyond Live: Why additional content is the real battle for reach in sports media, according to ScoopaBy René Alles, CEO, Scoopa. For decades, 'live' has been the holy grail of sports broadcasting. Live rights drove value, dominated negotiations and justified billion-euro deals. Yet, as we leave 2025 behind, one truth has become unavoidable: the real growth...
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Supporting role: Adder on the importance of infrastructure agility in live sports broadcastingBy John Halksworth, senior product manager, Adder Technology. In 2025, live sports broadcasting has undergone an accelerated transition. What was once rooted in traditional television networks has evolved into dynamic ecosystems of streaming platforms, real time interactivity and personalised viewing...
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Streaming rules: Calrec says “we’re all in it together and we’re playing the same game”By Henry Goodman, Calrec, director of product management. When it comes to live sports, in 2025 it's broadcast technology that's levelling the playing field. A 2025 study from Performance Research and Full Circle Research reported that nine in 10 sports...
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Expanding empire: SquashTV app launches globally on Samsung connected TVs as PSA pushes to grow fandom of the sportThe Professional Squash Association (PSA) has launched an official standalone Samsung smart TV app for SquashTV, the OTT platform that it owns and operates. The PSA is marking the deal as the first of many as it pushes to grow...
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Defeating snafus: ISB on bringing The World Games 2025 global streaming platform to fruition in record timeAt The World Games 2025 held in China this August, the International World Games Association (IWGA) officially launched The World Games Live, a dedicated global streaming platform created to bring event to fans worldwide. The World Games Live was developed...
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Crossing the pond: The democratisation of sports contentBy Rick Allen, CEO of ViewLift. Whenever European visitors to the US find themselves scrolling through the extremely lengthy list of cable and satellite channels on offer in search of a sports fix, they are likely to notice the typically...
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Next level: The World Games 2025 prepares to bring 20 live streams to fans over new OTT app for the first timeWith the 12th edition of The World Games about to take place in the mega-city of Chengdu in China, fans of athletics can for the first time stream the event live on the Games' new over the top (OTT) platform....
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Research: Action required as broadcast and streaming revenues convergeStreaming is set to take a significant share of revenue from traditional broadcast and pay TV from 2024 to 2029, but broadcasters can thrive with the right streaming strategy, according to a study. New global data from Caretta Research highlights...
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Built for speed: Greenlight on how the King of the Roads Live streaming platform is bringing indie motorsport brands to global audiencesIsle of Man-based production company, Greenlight, is the host broadcaster of a huge range of annual motorsport events throughout the UK and beyond, from the Isle of Man TT through to the Armoy Road Races in Northern Ireland and the...
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Research: Majority of sports viewers face challenges watching streamed sportsThe sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57%)...
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LFP confirms plans for in-house streaming platformThe Ligue de Football Professionnel (LFP) has announced that it will launch its own channel dedicated to showing Ligue 1 matches. In a press release issued yesterday (1 June), LFP said a vote among Ligue 1 club presidents, the LFP...
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Digital Sports Summit: Picture gallery from the 25 June event in LondonThe Digital Sports Summit 2025, sponsored by TATA Comms Media, took place in London on 25 June. The event's focus was the strategies, tools, techniques and technology required to successfully create and distribute social, mobile and streamed sports content. You...
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Nothin’ but net: NBA celebrates a slam dunk at the Paris Games 2025 and outlines the evolution of its European broadcast strategyThe NBA Paris Games 2025 featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on 23 and 25 January set multiple records across television viewership and digital and social media engagement. Marking the 40th anniversary of the...
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Tech-led innovation: Perifery on what 2025 could bring for the sports broadcasting industryBy Peter Watling, senior director EMEA at Perifery. The past 12 months have seen the sports broadcasting industry continue to evolve at a rapid rate. Trends such as the continuing rise of streaming platforms, the growth in media rights agreements...
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