Salsa Sound renews Bronze SVG Europe sponsorship
AI audio specialist Salsa Sound has returned as a Bronze sponsor of SVG Europe. Using unique AI and DSP methods Salsa technology tracks events in live sports and uses this […] More
Recent Posts tagged with Salsa Sound
SVG Europe Audio: Weaving threads together at the Future Audio Forum
Next generation audio (NGA) is one of those woolly umbrella terms that covers a lot of ground. Encompassing everything from immersive audio to personalisation, a healthy variety of broadcast technology […] More
SVG Europe Audio: France Télévisions technology engineer Yannick Olivier to speak at Future Forum on 13 June
France Télévisions’ Yannick Olivier, technology engineer, ISP exchanges department, will be joining the discussion at SVG Europe Audio’s Future Audio Forum. Olivier will join the speaker line-up to share France […] More
SVG Europe Audio: BBC R&D’s Dave Marston joins speaker line-up for Future Audio Forum
BBC R&D’s Dave Marston, senior R&D engineer, is joining the renowned line-up of speakers for SVG Europe Audio’s Future Audio Forum: Personalisation, intelligibility and accessibility. Taking place live online on […] More
SVG Europe Audio: First speakers for Future Audio Forum include University Darmstadt, Dolby, Salsa Sound, and Jünger Audio
Speakers from University Darmstadt, Dolby, Salsa Sound, and Jünger Audio are among the first to be announced for the Future Audio Forum: Personalisation, intelligibility and accessibility. SVG Europe Audio’s next […] More
IBC 2023: Behind the scenes on the real-time XR sport edge accelerator project
In the final of our sports-focused IBC Accelerator series, we look at how extended reality is making waves in mixed martial arts. “This is living R&D, it’s warts and all,” […] More
On the edge: How metadata and 5G are transforming the way viewers engage with sports
The metaverse is a funny thing. Few people really know what it is, how it works, or what it will turn into, but many hope it will change how we […] More
Capturing volumetric audio to ring in the future of immersive media for sports broadcasting
By Rob Oldfield, co-founder, Salsa Sound We are on the verge of possibly the most exciting evolution of sport broadcast in the last 50 years. Not just an incremental improvement […] More
AI audio pioneer Salsa Sound renews Bronze sponsorship of SVG Europe
Salsa Sound, which works with sports clubs and broadcasters to deliver immersive and exciting audio mixes for sporting events around the world, has returned as a Bronze sponsor of SVG […] More
Mics as data gatherers: How Salsa Sound is expanding the world of immersive listening for fans outside of the stadium
With a wealth of freely available and engaging content across multiple channels, access to teams has never been easier, and clubs are taking advantage. Fan engagement is a big deal, […] More
Artificially intelligent: Salsa Sound on harnessing the power of the data in our audio sensors
By Rob Oldfield, co-founder and CEO, Salsa Sound We rely on sensors so much these days, whether that be for temperature, speed, distance, heartrate and more, but often-times we fail […] More
Sports TV Awards Winner: Outstanding audio with Salsa Sound’s vCROWD bringing atmosphere to fans
When the SVG Europe Sports TV Award for Outstanding Audio Innovation was won by the vCROWD Virtual Crowd Sound Solution by Salsa Sound and Manchester City FC, it was in […] More
Salsa Sound eyes US market for automated audio mixing
Salsa Sound gained attention when its vCrowd artificial crowd sound solution became the go-to for Manchester City FC games and other sports after the COVID pandemic drove actual crowds from […] More
Mixing clever: Salsa Sound embraces the power of AI in MIXaiR 2.0
Regular readers of SVG Europe will be well aware of how innovative technology companies working in sports broadcasting can be, but MIXaiR from Salsa Sound looks likely to set a […] More