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Digital Content Summit 2026: Watch session recordings on demandYou can now watch video recordings of the conference sessions from the Digital Content Summit 2026, sponsored by Qvest, without the need for registration. Speakers include Dave Horner from After Party Studios, the ECB's Greg Stobart and Sam Lyon of...
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Digital Content Summit 2026: Watch session recordings on demandYou can now watch video recordings of the conference sessions from the Digital Content Summit 2026, sponsored by Qvest. Viewing is free, but registration is required. Speakers include Dave Horner from After Party Studios, the ECB's Greg Stobart and Sam...
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FIFA World Cup 2026: Sweden’s SVT on reaching its audience on socials and streamingThe audience for the FIFA World Cup 2026 for all broadcasters is broader than a normal high-profile football match, attracting more viewers as entire families come together to watch their home team play. Swedish broadcaster SVT is focusing on that...
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Analysis: Formula E, Logan Paul and the downside of renting attentionIn his latest column, Editor-at-Large Callum McCarthy examines a current digital trend - 'doing something with influencers' - and finds that association alone is not enough to boost long-term engagement and reach metrics. Formula E loves a cumulative statistic. In...
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Cross-platform coverage: BBC Sport increases social media viewing figures by 500% for London Marathon 2026At this year’s London Marathon, Sabastian Sawe made history by becoming the first person to break the two hour barrier in an official marathon. While the Kenyan sprinted over the finish line with a world record time of 1:59:30, he...
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Italy Forum 2026: Effective strategies and approaches to digital content creation exploredDuring SVG Europe's Italy Forum, held in collaboration with Sky Italia, Andrea Michelozzi, president of Dime Comunicaciones, moderated a panel discussion focused on strategies and approaches in digital content creation. Giacomo Margutti, integrated media strategist at Juventus, Lamberto Siega, media...
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New views: Crufts 2026 brings wearable technology to its social media channels for brand new perspectivesSunset+Vine’s digital team, led by its senior digital strategist Will Godsiff, has brought wearable technology to the greatest dog show on earth, Crufts. Bringing unique and never-before-seen views of the action on the green carpet, Sunset+Vine has been able to...
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Unique culture: Stepping up and innovating at Sunset+Vine for the Crufts 2026 digital and social contentSince 2009 Sunset+Vine has been the Royal Kennel Club’s (RKC) host broadcast partner, with the production company producing Channel 4’s coverage since 2010. This year saw the start of a new four year deal for Sunset+Vine and as well as...
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Coolr appoints former DAZN exec to head up new sports divisionUK-based social media agency Coolr has launched a new sports division, and appointed a former DAZN exec to run it. Coolr Sport will be led by Ben Goldhagen (pictured above, left) in the newly created role of director of sport....
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Beyond Live: Why additional content is the real battle for reach in sports media, according to ScoopaBy René Alles, CEO, Scoopa. For decades, 'live' has been the holy grail of sports broadcasting. Live rights drove value, dominated negotiations and justified billion-euro deals. Yet, as we leave 2025 behind, one truth has become unavoidable: the real growth...
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Beyond the broadcast: Exploring the atomisation of the fan experience with Grass ValleyBy Tim Banks, CRO, Grass Valley. For most of its history, sports broadcasting has been built on a simple, almost sacred idea: one event, one story. Millions of people tuned into the same feed, heard the same commentary and shared...
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Milano Cortina 2026: Watching people struggle as BBC Sport goes for gold on social media at the Winter OlympicsAt Paris 2024, BBC Sport enjoyed fantastic social media video views, hitting 730 million. That broke down into: Instagram 280 million, TikTok 193 million, Facebook 149 million, X 95 million, YouTube 19 million. While Milano Cortina, like all Winter Games,...
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‘Screens, Stats & Social’ webinar: watch it now!'Screens, Stats & Social – Embracing (and adapting to) the new rules of sports broadcasting' is an SVG Europe webinar, in association with Ross Video, exploring how broadcasters, leagues, and rights holders can meet changing fan expectations with more immersive,...
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Screens, Stats & Social webinar: Speakers from The AELTC, Hexagon Cup and Little Dot Sport to share insightsKatie Matthews, partnerships director, Little Dot Sport (pictured); Will Giles, managing editor, digital content, The AELTC; and Jose Garnes, head of content, Hexagon Cup, will be exploring how broadcasters, leagues, and rights holders can meet changing fan expectations with more...
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