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Sportradar
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Sportradar report: ‘The viewing experience is the product’ as sports media enters new era of personalisation, data-driven storytellingIn today’s fragmented sports media landscape, access to the game is no longer enough. For broadcasters, leagues, and digital platforms alike, the real battleground has shifted to how the game is experienced — and how effectively they can layer storytelling,...
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Sportradar closes acquisition of IMG Arena and its portfolio of global sports betting rightsSportradar Group has completed its acquisition of IMG Arena and its global sports betting rights portfolio from Endeavor Group Holdings and OB Global Holdings. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as...
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The NHL selects Sportradar to power new NHL.TV OTT serviceIn conjunction with the start of the 2022/23 National Hockey League (NHL) season, Sportradar and the NHL have introduced a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription service, available to hockey fans in certain countries and territories outside of the...
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Sportradar adds audiovisual betting and gaming rights to Handball-Bundesliga partnership extensionSportradar has agreed a five-year extension to its long-standing partnership with Handball-Bundesliga (HBL) to provide Germany’s top handball league with the services and technologies to help grow its global fanbase and drive deeper engagement. The extended agreement, which runs...
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Sportradar acquires InteractSport to enhance its cricket offeringSportradar has entered into a definitive agreement to acquire Melbourne-based InteractSport, a sports data and technology company with partnerships across a range of leading sporting organisations with a particular depth and expertise in cricket. This acquisition is anticipated to close...
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Rivals Stats Perform and Sportradar team up for Women’s Tennis Association data distributionRivals in media and betting data, Stats Perform and Sportradar have teamed up to deliver official Women's Tennis Association (WTA) tennis data, which will power Sportradar’s in-play tennis odds and trading services outside of the US. Stats Perform secured the...
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Tennis Australia extends relationship with Sportradar to protect matchesThe Australian Open and associated tournaments are set to be protected and enhanced for audiences after Tennis Australia decided to extend its relationship with Sportradar. Sportradar has announced a wide-ranging multi-year partnership extension with Tennis Australia, using its audiovisual (AV)...
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The data-driven future of OTT according to SportradarBy Felix Blank, director, digital platforms at Sportadar Broadcast and video are two of the most innovative sectors in the media industry and, within that, sport is undoubtedly at the heart of development and growth. The industry has come on...
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Korea Professional Football League signs multi-year partnership with SportradarSportradar, a provider of sports data intelligence, has announced it has agreed to a multi-year exclusive global media rights distribution package with the Korea Professional Football League (K League) that will see it become a strategic partner in further growing...
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Sportradar whitepaper: The Future of the OTT ExperienceSportradar, a provider of sports data intelligence, has released its second over the top (OTT) whitepaper, The Future of the OTT Experience. The paper examines and explains how rights holders and content owners can best engage with the modern viewer...
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Sportel Monaco: Sportradar’s Steve Byrd on the sports gambling and broadcasting paradigmSportradar has been at the centre of sports data and gambling for some time as Betradar provides all of the services required to run a bookmaker operation. The company also works closely with major sports leagues who want to provide...
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Onefootball teams with Sportradar to drive expansion into live and on-demand streamingOnefootball, the global football media platform, has partnered with Sportradar to take advantage of its over the top (OTT) offering to bring Onefootball customers the best live and on-demand sports video programming from across the world. Having begun showcasing premium...
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Thought Leadership: Sportradar on the modern fan and data-driven OTTThe growth and proliferation of digital media has brought increased opportunities for rights holders to either engage new fans or grow relationships with existing ones, writes Felix Blank, director of digital platforms at Sportradar. Prior to the emergence of over...
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White Paper: Sportradar on creating permanent relationships with fansIn a new white paper titled The Monetisation of OTT and Data, Sportradar discusses the sports fan and broadcasters’ relationships with them. Fans can plug into their passions anytime, anywhere and on any device these days; it is no longer...
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