Vehicle for growth: Bringing new fans to World Rugby SVNS through a revolutionary new look, format and production

By Heather McLean | Friday, June 21, 2024 - 09:49

SVNS is the supercharged new identity for World Rugby’s Olympic-focussed seven aside format, aimed at broadening the reach and appeal of the sport beyond its traditional audiences. Launched just one […] More

Driving viewership: World Rugby on utilising SVNS athletes and their social media connections to bring new fans to the revitalised tournament

By Heather McLean | Friday, June 21, 2024 - 09:48

The new and improved Olympic format for World Rugby, SVNS, has just closed its first season and along with that, been able to evaluate how its equally revitalised broadcast of […] More

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Recent Posts tagged with SVNS

Vehicle for growth: Bringing new fans to World Rugby SVNS through a revolutionary new look, format and production

Driving viewership: World Rugby on utilising SVNS athletes and their social media connections to bring new fans to the revitalised tournament

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