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SVNS
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Vehicle for growth: Bringing new fans to World Rugby SVNS through a revolutionary new look, format and productionSVNS is the supercharged new identity for World Rugby’s Olympic-focussed seven aside format, aimed at broadening the reach and appeal of the sport beyond its traditional audiences. Launched just one year ago, the Grand Final weekend has just taken place...
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Driving viewership: World Rugby on utilising SVNS athletes and their social media connections to bring new fans to the revitalised tournamentThe new and improved Olympic format for World Rugby, SVNS, has just closed its first season and along with that, been able to evaluate how its equally revitalised broadcast of the tournament has succeeded in bringing in new viewers. World...
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