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TATA Comms

Headlines

British Cycling riding high after trialling live fan engagement with Tata Comms Media at 2024 Tour of Britain finish line

The intersection of sports and technology has transformed the way fans experience live events. Immersive, interactive and personalised engagement is increasingly expected by fans rather than being a nice-to-have. British Cycling, in partnership with Tata Comms Media, is leading the...

By: Jo Ruddock, Content Editor • Posted on: 29 Nov, 2024 • 4 minute read
Headlines

Infront secures international media rights for new World Athletics Ultimate Championship

Infront has been appointed by World Athletics to lead international media rights sales for the new World Athletics Ultimate Championship. The inaugural competition will take place at the Budapest National Athletics Stadium from 11-13 September 2026. The partnership strengthens Infront's...

By: Jo Ruddock, Content Editor • Posted on: 22 Nov, 2024 • 2 minute read

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