The widespread disruption to this year’s sporting calendar brought about by the COVID-19 outbreak is presenting a significant challenge for broadcasters, writes Will Pitt, head of sport, Imagen. In just a matter of weeks, what promised to be a thrilling summer of sport has been turned on its head, as key events such as the […] More
By Chris Clarke, CEO, Cerberus The sporting world has been turned upside down. From athletics to motorsports, events have been cancelled, delayed or postponed until 2021. A couple of months ago, it seemed that this would be a temporary crisis, with news outlets referring to ‘disruptions’ in sports broadcasting. The coronavirus outbreak was perceived as […] More
By Charlie Horrell, CEO, Imagen The way sports fans consume media has changed dramatically over recent years. No longer are they reliant on watching live broadcasts on TV or avoiding seeing the score until they can watch highlight shows in the evening. Instead, almost a third of sports fans are streaming live sports to their […] More
