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Tour de France Femmes
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WBD to scale next level coverage of the Tour de France and Tour de France Femmes to millions of fans across Europe and Asia in 20 languagesWarner Bros. Discovery (WBD) Sports Europe is preparing to present its coverage of the Tour de France and Tour de France Femmes for fans across Europe and Asia. A race steeped in history and the pinnacle of professional cycling, the...
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New classic: EMG / Gravity Media France on overlapping schedules and athlete accessibility on the Tour de France FemmesThe Tour de France Femmes already feels like a regular in the cycling annual calendar, yet 2025 marks only the fourth edition of this gruelling race. Organised by Amaury Sport Organisation (ASO), which also runs the Tour de France, as...
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Tour de France looks to reach a broader audience with TikTok partnershipTikTok is joining the Tour de France and Tour de France Femmes as an Official Provider. The partnership aims to boost the exposure of cycling and top riders among a broader audience. From 1 July, users of the platform will...
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Chasing the maillot jaune: Bringing the inaugural Tour de France Femmes to life with Warner Bros. Discovery Sports’ Guy VoisinRiders in the Tour de France Femmes set off in this first historic race on Sunday 24 July from the Eiffel Tower to the Champs-Élysées for the start of this new eight day race. Warner Bros. Discovery Sports is on...
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New Tour de France Femmes to go Europe-wide with Discovery Sports in 2022The new Tour de France Femmes has stuck an agreement with Discovery Sports and Eurovision Sport to take the women's cycling event to the widest audience possible across Europe from 2022. The deal further strengthens Discovery Sports’ growing reputation as...
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